Pumpkin spice lattes at Starbucks, a crisp chill in the air, the kids back in school. These signs can only mean one thing: fall is here and the busy holiday season is just around the corner! With less than two months to go, now is the time for small businesses to get serious about holiday marketing. That could mean launching seasonal SEO and PPC campaigns, enhancing on-site or in-store decorations, offering seasonal custom services, or using Google ad extension. But in the rush to capitalize on your slice of the Black Friday or Cyber Monday pie, don’t forget about #GivingTuesday and the importance of integrating this holiday event into your CSR plan.
What is #GivingTuesday?
Celebrated on the Tuesday following Thanksgiving, #GivingTuesday is a global day of giving fueled by the power of social media and collaboration. Now entering its fifth year, #GivingTuesday has grown from a day to encourage philanthropy in the midst of holiday consumerism to a global movement. The idea behind #GivingTuesday is simple but profound: how can we harness the power of social media to bring real change in our local communities by bringing together nonprofits, civic organizations, small businesses, and families?
In 2015, #GivingTuesday raised more than $116.7 million dollars from over 700,000 online donors in 71 countries. Individuals are encouraged to donate locally to support nonprofits and civic organizations making an immediate difference within their community.
Why Should Your Small Business Participate in #GivingTuesday?
As companies of all sizes are learning, corporate social responsibility (CSR) is no longer optional. Consumers vote with their wallets, spending money with brands that align with their values around employee welfare, sustainability, workplace wellness, and community development. The same goes for employees. Top Millennial talent wants to work for companies that share their values and ethics. Nearly two-thirds of Millennials say they want to work for an organization that makes a positive impact on the world, and half would choose purposeful work over a high salary, reports The Guardian.Read the full article at Huffingtonpost.com