Every entrepreneur has heard that success requires the right combination of skill, experience, timing, and luck. But that last, intangible piece of the formula has always been tricky. “He just had a run of bad luck” explains away an excusable business failure, while the opposite expression serves as backhanded compliment from a jealous competitor.
This concept of luck is outdated, however, says David McRaney, author of the You Are Not So Smart books and podcast series. “We have predefined luck in our culture as some sort of fairy dust: a magical, ethereal, nonrational thing. But that is a prescientific understanding of luck that no longer applies,” he says.
Over the past decade, some observers have begun to understand luck not as a random, uncontrollable phenomenon but more as a behavior that happy, successful people employ, whether consciously or subconsciously.
The update comes courtesy of British psychologist Richard Wiseman, who studies lucky and unlucky people as part of his research as a professor of the public understanding of psychology at the University of Hertfordshire. His goal is to isolate the traits that lucky people possess and demystify them so that everyone can emulate them.
So what exactly is luck—and how does it apply to entrepreneurs?
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